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May 25, 2018 11:11 am
May 25, 2018 11:11 am
Subject: Re: Club Membership Card
Thank you David for all your hard work in getting this through the committee and the cards in our hands.
It's a great idea, in my view, and long overdue. We have static and (I would argue) modest and unsatisfactory membership numbers and most of our members are either already past their 'best before date' or heading that way presently (and I count myself among that cohort). I'm sorry to be so blunt but it's just a fact. We need to both grow and attract membership applications from those born in the 1960s/70s/80s and later. Anything that encourages a sense of belonging is a boon, so far as I am concerned, and I think that good quality membership cards fulfil that primary function very well (in a 'bangs for bucks' sense). I also see a useful future practical utility for the cards to act as an entrance ticket to events that are advertised and run for the purposes of attracting the attendance of non-members - a key element missing currently from the Club's armoury in the battle for membership.
AML is pouring huge resources into the relaunch of the marque. If it is successful, the Club should be in the vanguard of this revival, not trailing in its wake as a mere footnote in Lagonda history soon to fall victim to its own demographic. As it is, AMOC has been stealing a march on us for some time now, not just in relation to what is to come but also in terms of recruiting the post-war Lagonda owner to its ranks.
I'm sorry to read some of the remarks above but not surprised (remotely). In my opinion, those detractors who do genuinely care about the future of the marque and the Club should wake up and smell the coffee. As for the others, well; "No man is an island, entire of itself; every man is a piece of the continent, a part of the main. ... and therefore never send to know for whom the bells tolls; it tolls for thee."
Thank you David for all your hard work in getting this through the committee and the cards in our hands.
It's a great idea, in my view, and long overdue. We have static and (I would argue) modest and unsatisfactory membership numbers and most of our members are either already past their 'best before date' or heading that way presently (and I count myself among that cohort). I'm sorry to be so blunt but it's just a fact. We need to both grow and attract membership applications from those born in the 1960s/70s/80s and later. Anything that encourages a sense of belonging is a boon, so far as I am concerned, and I think that good quality membership cards fulfil that primary function very well (in a 'bangs for bucks' sense). I also see a useful future practical utility for the cards to act as an entrance ticket to events that are advertised and run for the purposes of attracting the attendance of non-members - a key element missing currently from the Club's armoury in the battle for membership.
AML is pouring huge resources into the relaunch of the marque. If it is successful, the Club should be in the vanguard of this revival, not trailing in its wake as a mere footnote in Lagonda history soon to fall victim to its own demographic. As it is, AMOC has been stealing a march on us for some time now, not just in relation to what is to come but also in terms of recruiting the post-war Lagonda owner to its ranks.
I'm sorry to read some of the remarks above but not surprised (remotely). In my opinion, those detractors who do genuinely care about the future of the marque and the Club should wake up and smell the coffee. As for the others, well; "No man is an island, entire of itself; every man is a piece of the continent, a part of the main. ... and therefore never send to know for whom the bells tolls; it tolls for thee."